How to Find The Best Leads For Selling Your Podcast

I have mentioned in past articles the challenge that selling can pose. It’s a lot of work and time, and if you have a sales team in your company, they deserve a pat on the back. After all, they are the ones that make the money that contributes to your paycheck. In podcast advertising, it’s important to understand that you can’t sell to just any entity. Here are four ways to find the best leads for selling in podcast advertising.

Who Else Is Advertising?

If you look into other podcasts, you can see who they have advertising during their shows. This is a great place to start. If they purchased ads for other podcasts, there is a good chance they may advertise on yours.

Research

Researching the company you may want to pitch is always a good idea. What is their reputation? Take a look at reviews from multiple sources to better understand what others think and whether or not you should move forward with contacting them.

Do They Align?

You could find a company with great reviews and actively advertising, but if they don’t appeal to your audience, it’s not a good fit. Try to find products and services that truly align with who’s listening to your podcast. That way, you can rule out the ones that don’t.

Get Help From An Agency

There are times when you don’t have to do all of the work yourself. Agencies are just as eager to find companies who are advertising and who will help provide you names. They’ll even go so far as to make sure they align with your audience. If you’re not sure where to get started, check out these agencies to get started: Ad Results Media, Authentic, Oxford, PHD Worldwide, Right Side Up, Veritone.

Essentially finding the best leads in podcast advertising is working smarter and not harder. Find out who is actively advertising on other networks and platforms, see if they align with your podcast’s audience, and do your research. You’ll be selling more in no time! 

How to Keep a Client Happy

 When we think of keeping people happy, we have a tendency to overthink it. The same thing applies to your clients. It’s not as complicated as you might think, but there are some important things to consider.

Present Clear Terms and Expectations

When starting out the relationship between yourself/your company and your client, it’s important to be clear about what you offer. For example, someone will generally not be pleased if they expect a yacht and get a canoe. This is an extreme example, but the point is that making sure the client knows what to expect is the first step to ensuring their happiness.

Be Consistent & Do What You Say You Will

Once your client has signed on with you, consistency is key, whatever your product or service might be. One of the easiest ways to keep clients happy is to deliver. You are showing them they can count on you, and many times that is everything for a client! If they have had bad experiences in the past with inconsistency from whom they’ve hired, finding a company that is tried and true will make them so happy.

Be Hospitable

Sometimes clients will have requests and may ask for something. Instead of shooting them down, consider the request and if you can possibly make it happen. If you can, they will feel special. If it’s not something that can be accomplished, be kind in your response. Give an explanation and help them understand rather than using a curt “no.”

Anticipate Their Needs

When you begin to learn the ins and outs of your clients' needs, you have an opportunity to wow them. Knowing what they need and having it accomplished before they have to ask will show them not only your commitment to them but also your value.

Listen To Them

This task is probably the easiest to accomplish, but it’s probably one of the things that people miss the most. Listening to your clients will help you understand what they want with your services. Everything you do should revolve around what they are telling you. This is going to make them happy because you are respecting their wishes.

When considering how to keep clients happy, hospitality, consistency, and listening are key. No matter what, your clients are special to you, and you should treat them that way. When they are happy, they will keep coming back for more.