When the pandemic first hit in 2020, TWiT.tv lost 60% of its advertising partners in two weeks. As an ad-supported network offering only host-read ads, we quickly realized we were one-dimensional.
Fast forward to 2023, we have added DAI in the form of Advertisecast to sell our residual open audio inventory. Plus, we have diversified our host-read ad inventory by allowing agencies to book small test campaigns to complement their testing phase with new clients.
We approve categories for DAI, and all ads are inserted into our audio feeds by Advertisecast. These ads are 15, 30, or 60 seconds long, producer read ads or commercials. And they can geotarget and are in several countries.
Since 65% of our host-read ads are currently with direct partners. We prefer to partner with direct businesses because having a working relationship with the partner is always better than working through an agency.
Because we have two decades of experience, we find that agencies churn through staff and have representatives who need to learn their brands better. We pride ourselves on openly communicating with our partners and working closely with them to set up campaigns for success. We also ensure over-delivery so our partners never feel their marketing dollars were wasted. We know that pure volume buys only produce satisfactory results. How can anyone build a proper campaign when they do not speak with networks and ignore best practices for tracking campaigns.
If you are interested in our process, which starts with a conversation about your growth goals and needs, please reach out to advertise@twit.tv, and let's chat.
