As we enter October, it's that time of year when most podcast networks release their 2025 rate cards. Here at TWiT.tv, we are excited to continue with eight public-facing shows. After transitioning to a single-ad model in 2024, we've lowered our quarterly minimum to $20K. This applies to direct business, as agency clients have more flexibility because it's their job to manage their clients. The bulk of our business is direct, which we prefer because our partners trust our expertise, and having an in-house relationship gives us direct access to brands. It allows us to communicate more effectively. Why? Because agencies deal with hundreds of brands and networks, we rarely meet a client or have insights into their growth goals and campaign objectives. All we receive is ad copy, and they select the shows and frequency. A direct relationship means higher success on our network because brands listen to our advice on show selection, frequency, and ad copy. We have brand meetings with our inside hosts so they can ask questions, and we can improve the ad copy before the first ad drops. Given the attention and care we take with our direct partners, we deliver higher results and help brands reach their growth goals faster.
Our core offering is first-tier, host-read, embedded ads. These ads are featured across all our platforms—audio, video, and YouTube. In addition to these embedded ads, we also have digital banner inventory on our website.
We offer second-tier ads through our partnership with Libsyn Ads. Libsyn Ads inserts dynamically inserted ads in the residual audio inventory for our eight public-facing shows. These audio-only ads can be 15, 30, or 60 seconds long and can be producer-read or host-read. Libsyn also sells our five club shows on an exclusive basis. We release the audio for free to the public, and video content for these shows remains exclusive to our club members. If brands are interested in these ads, they must reach out directly to Libsyn as they bind their own contracts.
We are highly effective for brands because of the deep trust we've cultivated with our audience. On our long-format shows, we deliver just one host-read ad every 20-30 minutes, whereas most podcast networks pack in 5-10 ads per hour. Our hosts take the time to introduce brands properly, with reads lasting 1-6 minutes. This approach allows our hosts the creative freedom to highlight features, benefits, testimonials, and awards—giving a comprehensive introduction that resonates with our audience.
In addition to embedded ads, brands partnering with us receive many added benefits. We simulcast to seven streams (with more on the way) while recording our shows. These live streams reach an audience of 5-10K fans, offering brands free exposure. For our ad-free club members, we drop courtesy commercials in our Discord channel so they know the brands supporting us, providing another layer of free exposure to a growing community of nearly 15K members.
Our partners also enjoy social media promotion and courtesy commercials for use beyond paid media. Plus, our ads are embedded, which means they live in our content forever, and when fans discover our network, brands receive residual impact long after their campaign is over. In 2024, we delivered 20-30% over contracted impressions. Why? We layer in extra ads to account for seasonal softness and mark down our rate card by 5%. When softness doesn't materialize, it's a bonus for our partners.
If your goal is to connect with a tech-savvy, highly educated audience full of decision-makers in tech and business, then let's chat and discuss your growth goals and campaign objectives. We are here to elevate your brand.
Contact us: Advertise@twit.tv
